Synectics is a formalized technique of group process design that is focused on creativity. It asks groups to use analogies to get outside of an exitsting pattern of problem solving and process. This requries a facilitator because the nature of this kind of creativity is built on fantacy that deals with a real issue. It starts with asking questions about the problem then using an analogy to to create new ways of looking at something.
Pringles used this process to develope their packaging. They used the analogy of trying to put dried leaves in a bag without crumbling and discovered they could pack their chips while they were still wet in order to prevent them from breaking in the package.
I think this is a very cool way of observing a problem. It can be fun and insightful. It can even get a group into more productive thinking paterns as a whole. This is something great for groups who have run out of creative ideas and needs to generate original ideas on a regular basis. It can be how a marketing team gets together and comes up with new ads. I think I should be used more by groups that are simply in need of a change of pace. It can be a fun way to build your team and create unity among it's members. It gives opportunities to involve diverse members of a group for creativity. In this setting it is really hard to squwash others moral by deflecting ideas because the ideas are about fantacy and are not personal creations of a solution. I can't wait to try it with my classes and groups.
Thank you for sharing. I agree synectics was quite interesting subject. I love how you defined how synectics is related to a group technique process focused on creativity. I also agree that synectics is a great way to observe a problem. I think that whenever anyone is presented a new way of looking at something that it will encourage creativity. Using analogies offers a new perspective of a way to look at something. I feel you chose a great topic, and I think synectics is a highly interesting and fun technique for problem solving in groups. Great job, and thank you again for sharing.
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